"Weekly Market as Cultural Heritage" in Überlingen
Jochen Braasch (left) and Elmar Fetscher (right) together with Herbert Schober (center) during the inspection of the weekly market in Überlingen.
With State Secretary Sarah Schweizer, the "Weekly Market Cultural Heritage" initiative has a committed patron.
FIRE&FOOD, co-initiator of the "Weekly Market Cultural Heritage" initiative, will honor the first weekly market in Baden-Württemberg in July.
Weekly markets are far more than just places to shop - they are a stage for regional identity, enjoyment, and lived everyday culture. In short, a special cultural asset that will be visibly honored in Überlingen on July 11, 2026.
Date: Saturday, July 11, 2026, 11:00 AM
Location: Überlingen weekly market
The ceremonial presentation will be made by the initiative's patron, State Secretary Sarah Schweizer, together with Mayor Jan Zeitler.
With this award, the "Weekly Market Cultural Heritage" initiative recognizes weekly markets as central places of regional supply, cultural identity, and social interaction.
For the weekly market in Überlingen, this award also confirms its future viability: The people responsible for the Überlingen weekly market are succeeding in creating new impulses and re-engaging people in shopping at the weekly market, despite changes in consumer behavior, demographic change, and increasing competitive pressure.
Further information about the initiative can be found at: www.kulturgutwochenmarkt.de
