25 Years of FIRE&FOOD: The 2027 Media Kit Is Here
What began purely out of a passion for the subject is celebrating an anniversary next year: FIRE&FOOD is turning 25! Through constant and persistent development, the magazine has grown into the world's best-known grilling magazine. Countless reports document the history and development of grilling and BBQ, and a large readership looks forward to inspiration with every new issue.
Time for the next step
Our society is changing, and FIRE&FOOD is changing with it. Reading habits are shifting, so we are bringing our information offering to all digital channels. The search for information itself is also undergoing a transformation: the familiar Google search with page ranking is becoming a question-and-answer game with AI search.
Our society is changing, and FIRE&FOOD is changing with it. Reading habits are shifting, so we are bringing our information offering to all digital channels. The search for information itself is also undergoing a transformation: the familiar Google search with page ranking is becoming a question-and-answer game with AI search.
Those who want to appear in the answers must continuously supply AI crawlers with content, ideally trustworthy, human-created content. That is exactly one of FIRE&FOOD's strengths. For tomorrow's digital reach, AI visibility will be crucial, and our advertising models are adapting to this development.
The image ad in the print magazine remains what it is: a status symbol for brand worlds. At the same time, information about products and brands is increasingly being placed as content for AI. You can find out exactly what that looks like in the 2027 media kit. There you will also find the other FIRE&FOOD formats as well as special advertising opportunities at the LIVE events.
FIRE&FOOD is opening up to the entire grilling market
Until now, FIRE&FOOD has been a sales promotion tool of the grilling industry for the specialty trade. In the future, the magazine will cover the entire grilling market. This is because distribution channels are changing, and more and more grilling sales are generated outside of specialty stores: in home improvement stores, furniture stores, garden centers, and discount stores. That is why their products will now also find their place in FIRE&FOOD.
