57,000 miles, five countries and 16 time zones: On their long journey of discovery, director Greg Olliver explored the heart and history of Jack Daniel's Tennessee Whiskey with icons of pop culture. The result is the new documentary "Chasing Whiskey - The Untold Story of Jack Daniel's", which is currently premiering on all streaming channels. The film is much more than a simple story about the origins and influence of Jack Daniel's - the cinematic tour is inspiring, moving and hilarious.

"Why is whiskey so intertwined with pop culture and how did Jack Daniel's become an iconic whiskey brand? These are some of the questions we asked ourselves as we began our journey to create Chasing Whiskey," explains director Greg Olliver. "Fortunately, no matter where we went - from Tennessee to Japan, Cuba to the Australian outback and even Scotland - we always found someone who had a compelling, personal story to tell about Jack Daniel's."

"Chasing Whiskey" explores why people around the world identify so strongly with this brand. On this 57,000-mile journey of discovery through five countries and 16 time zones, Jack Daniel's serves as a compass of sorts to navigate through unique insights into the shared values ​​and differing views, dreams and illusions of the protagonists, including pop culture icons Tim Matheson, Shooter Jennings, Eric Church, John Grisham and Tina Sinatra.

Further information and background on the film "Chasing Whiskey" can be found on the website www.chasingwhiskey.com .