Bastian Schweinsteiger and Felix Neureuther will become brand ambassadors for Petromax
Petromax is kicking off the 2026 outdoor and sports season with a very special highlight: Bastian Schweinsteiger and Felix Neureuther will become the official brand ambassadors for the outdoor equipment manufacturer. The collaboration with the two top athletes, both passionate about the outdoors, will focus on the "Experience Your Outdoors" brand campaign, which will premiere in March 2026.
FIRE&FOOD was there when the campaign was officially launched to the press. The campaign showcases what Petromax has stood for for over 100 years: robust, reliable equipment for everything that matters outdoors – from lamps and cooking gear to fire pits and versatile outdoor equipment. Fire, light, cooking, and cooling – all from a single source for authentic outdoor experiences. Petromax inspires people to take a break from the digital world and get outdoors together.
True friends. Real outdoors. Real experiences. Bastian Schweinsteiger and Felix Neureuther have been outdoor-loving friends since childhood. One on the football pitch, the other on the ski slopes – both are among the greats of their respective disciplines. These two legends of their sports – football icon Bastian Schweinsteiger and former world-class skier Felix Neureuther – share more than just their sporting achievements. Sports fields, ski slopes, and the Upper Bavarian countryside – their friendship has grown outdoors since childhood. To this day, they enjoy spending time together in nature, experiencing their time outdoors as a source of energy and a counterbalance to the hustle and bustle of professional sports. In this way, they authentically embody the Petromax lifestyle. Bastian Schweinsteiger explains why the partnership with Petromax is such a good fit: "What connects us with Petromax is our love of the outdoors. We're simply friends who enjoy being out in nature. These are real experiences that stay with you – especially today, when so much happens in front of screens."
Felix Neureuther adds: "My 'outdoors' are in the mountains. That's where I feel at home and can really switch off. Taking time out is important. If I don't have time for the mountains, then I simply relax at home in the garden. Spending time with friends is simply priceless. An evening with Basti around the fire – that's how I recharge my batteries." Frank Rommersbach, Managing Director of Petromax, explains: "With Basti Schweinsteiger and Felix Neureuther, we've found true outdoor enthusiasts who have been friends for a long time. The two of them are exactly the right partners to convey the feeling of quality time in the open air and the joy of shared outdoor experiences. For us, it's not about staging, but about the real outdoors. That's what connects us with Bastian and Felix. Being outdoors connects people, and that's exactly what Petromax wants to promote."
Omnichannel campaign "Experience your outdoors."
In March 2026, Petromax will launch the next phase of its brand offensive: With the omnichannel campaign "Experience Your Outdoors," the outdoor equipment supplier will focus on the joy of genuine outdoor experiences. The 360-degree campaign will be rolled out digitally across CTV, social media, digital video, and programmatic display advertising to strengthen brand awareness and preference in the highly competitive outdoor market. At the heart of the campaign is a 20-second spot featuring brand ambassadors Bastian Schweinsteiger and Felix Neureuther, who authentically embody the brand's core message: "Real Outdoors. Really Experienced." Whether chopping wood, hiking, or cooking over a fire, the spot shows how outdoor moments deepen friendships and create lasting memories. Complementing this awareness communication, Petromax will also implement in-store product campaigns: Customers will receive a high-quality, exclusive free gift with the purchase of selected products. This directly links emotional brand experiences with the product experience. Alongside the campaign, the presence of brand ambassadors at the point of experience in brick-and-mortar stores will be significantly expanded. With "Experience Your Outdoors," the outdoor equipment supplier Petromax is implementing one of its most powerful and media-driven market entries to date in its brand communication.
FIRE&FOOD GIVEAWAY to coincide with the campaign:
Send us an email with your address and subject “Experience Your Outdoors” by 07.01.26 to gewinnspiel@fire-food.com and with a little luck you could win the exclusive tb100 insulated bottle with the engraved signatures of Bastian Schweinsteiger and Felix Neureuther .
The stainless steel bottle holds 1 liter, is vacuum-insulated, double-walled, and has a reliable seal. It keeps your drinks hot for 22 hours or cold for up to 94 hours.
Note: Your data will only be used for processing the prize draw and will be deleted afterwards.
Petromax. Experience your outdoors.
Petromax is one of Europe's leading outdoor brands and has stood for robust outdoor equipment for over 100 years. The brand develops products in Germany that prove their worth in real-world use. Fire pits, cooking equipment, lighting, and cooling technology make every outdoor experience possible, whether in the forest, by the lake, or in your own backyard. Petromax focuses on durability, functionality, and clean design. The equipment delivers on its promises and accompanies people wherever they experience the outdoors. www.petromax.de
